Ana / Event Transformation
Transforming Event Engagement with Customizable Solutions
Banco do Brasil stands its presence and authority in digital transformation and finnancial innovation by showcasing its products and services in innovation fairs, events and conferences nationwide. However, the high costs associated with externally developed solutions for such events highlighted the need for a more efficient, customizable, and reusable approach to this issue.
Goals
Engage through gamification
Make participation fun, rewarding and interactive, capturing the attention of attendees
Showcase products
The gamified experiences are a opportunity to showcase different products and services in a way that's engaging and memorable
Collect leads
Integrate lead collection into the experience to support follow-ups and strenghten client relationships
Adapt to event needs
The solution must be adaptable and customizable to align with the themes and requirements of each event and product showcase
Audit and Insights
At conferences, Banco do Brasil usually showcases multiple solutions simultaneously, which demands tailored experiences that complement each other rather than compete.
The fact that different products and displays must coexist suggests a need for scalable solutions that can be integrated easily across various product lines and events. These solutions must be able to scale without compromising the quality of individual experiences.
Complementary variety
Engage while showcasing product
Scalability and Integration
Explorations
Explorations centered on developing a sustainable and engaging system, with a clear understanding of business requirements supported by years of insights gathered from showcasing at fairs and events.
The last findings indicate that the current optimal formula for each game concept consists generally in: call to action, product showcase, lead collection, experience setup, user engagement, results and action rewards.
Overview of initial explorations for an interactive game concept
Overview of usability test flow for a quiz game concept
Each game concept is built on a modular framework, enabling teams to easily adjust visual themes and features to meet specific needs without starting from scratch. This approach prioritizes adaptability, offering a variety of experience possibilities to captivate and engage the audience.
Outcome
6
Fully customizable gamified experiences
The project delivered a scalable set of 6 customizable solutions, including 3 distinct memory games, a fortune wheel (with and without integrated quiz), a standalone quiz experience and a interactive real-time data collection setup, each adaptable for different initiatives
71
Solutions and 50 events in 2024
In 2024, the project's delivered solutions were adapted and deployed across 71 initiatives at over 50 innovation and technology events nationwide
1400%
Estimated growth in 2025
There are over 1,000 initiatives scheduled to happen in 2025, representing a 1400% increase in adoption of the project's solution compared to 2024
Results
Significant Financial Efficiency
By investing in internal development for the Banco do Brasil's event solutions, there was significant impact over financial efficiency and cost strategy, reducing the bank's technological cost in 50 events near to zero in 2024
Scalable Impact
Through feedback and insights gathered from the events, the project is continuously evolving to anticipate needs and deliver improved solutions, offering highly adaptable and globally scalable experiences for different contexts and needs
Ensured Product Identity
Initiatives can require distinct identities, as the visual language aligns to the target audience of the showcased offering. By empowering customization, it was ensured that each product maintained its distinct identity, delivering a consistent brand presence while safeguarding individual product narratives
After successfully delivering scalable engaging solutions within a year, the project is taking action in empowering Banco do Brasil's teams with full control to configure and customize experiences according to their specific needs, designing a customizable tool to streamline the process and eliminate unnecessary steps in current game build setups.
Screen concepts for the customizable setup tool
By transforming its approach to event engagement, Banco do Brasil has set a new standard for cost-effective, impactful, and scalable solutions that captivate audiences and deliver content. These initiatives support the bank's commitment to innovation, financial efficiency, and brand presence.
